Benettonplay is an online creative community for young people.

A place where you can doodle, animate, make music and artworks. It features tools and toys primarily used by 11-13 year olds.

The community boasts 40,000 members and an archive of almost 2 million creations, most of which are drawings and animations created on the highly successful “Doodle” and “Flipbook!” tools.

In 2008 I was asked to refresh the portal of the community, designing and implementing a fresh, cleaner interface.


Creative Direction - Andy Cameron
Project Management - Federica Roncalli